AI navigation for retail
The joint project between gmvteam GmbH, the NRW Trade Association and the European EPC Competence Centre GmbH (EECC) makes artificial intelligence more accessible and applicable, particularly for small and medium-sized companies.
Press release
The press release on the flagship project on the occasion of the presentation of the funding decision (6 Februrary 2024).
Retail experts from NRW identify, test and demonstrate customized AI applications and make them available as a “navigation system”.
AI is currently only used to a limited extent in the retail sector: This is set to change with the help of the new KI.NRW flagship “AI navigation for retail”. The four-year project will receive a total of around 2.2 million euros in funding from the state of North Rhine-Westphalia.
The retail sector is currently facing significant challenges. The technological shift towards digital value creation, changing customer needs and reactions to external factors such as supply chain disruptions and a shortage of skilled labor are accelerating the changes. Artificial intelligence has considerable application potential in overcoming these challenges and is a suitable tool for recognizing the emergence and consequences of such upheavals at an early stage and taking entrepreneurial action. Sustainable success, efficient processes and the targeted activation of customers are no longer conceivable without the use of AI. The potential applications are very diverse across the areas of administration, logistics/transport and branches. Applications in the area of customer experience are becoming particularly relevant for retailers. The focus here is on the analysis of customer behavior and automated price and offer switching based on this. The implementation and use of artificial intelligence is particularly difficult for small and medium-sized companies due to a lack of AI expertise, technological access barriers, complexity and operating costs.
The objective of the project is to identify, test and demonstrate AI applications and make them available as a “navigation system” in line with requirements. The developed and demonstrated use cases and the presentation of information using suitable dashboards will remove access barriers and provide retailers with decision-making support. “AI navigators” based at the retail association also provide companies with direct support for questions and implementation projects. This accelerates the actual transfer of AI applications into practice which is crucial for the successful implementation and acceptance of artificial intelligence.
The consortium consists of gmvteam GmbH (consortium management), the NRW Trade Association and the European EPC Competence Centre GmbH.
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Flagships powered by KI.NRW
Operating under the brand “Flagships powered by KI.NRW“, the Artificial Intelligence Competence Platform North Rhine-Westphalia supports projects funded by the state as AI lighthouse projects in order to support efficient technology transfer and close cooperation between SMEs, startups, universities, colleges and research institutions in NRW. Under the strategic auspices of KI.NRW, the competence platform provides communications support for the projects and positions NRW as an AI location by marketing the results at European level. One focus is on the sustainable transfer and further utilization of the project results.
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